Here are few simple, creative outreach methods you can use to start getting your blog to work for you, rather than the other way around.

Reach Out To Everyone You Link To

Do you know who is linking back to your blog? If you use WordPress, you may receive pingbacks, but only if that person has enabled them. There may be many more people linking to your content that you’re not aware of.

Without actively monitoring their backlinks, most bloggers or webmasters won’t know that you’ve linked to them. YOu should reach out to the authors and let them know you have referenced their work.

So get going

The best way to use this method is to create a spreadsheet with the following columns:

URL, Post Title, Author, Author Email/contact, Contacted On

Then, as you write your post, fill out the first three columns. Once you’ve hit publish, you’ll have a list of all the posts and authors you’ve referenced. The next step is to visit their site and find their contact details. Aim for their email address or their site’s contact form so your message will land in their inbox, but if you can’t find this, try their Twitter or Google+ accounts.

Then send them an email which lets them know you have mentioned them and ask for a share to their followers.

With a simple message like this you’re letting them know they’ve been featured, appealing to their ego.

Create An ‘Ultimate Guide’ Post

There are a lot of benefits to writing some evergreen posts on your blog. Evergreen content is a piece of content that is always relevant, or always providing value to your readers. One of the easiest ways of creating a piece of evergreen content is to produce an ‘ultimate guide’ on a particular topic that you’re knowledgeable on and that has widespread appeal in your niche. This high quality piece of content would then become a ‘linkable asset’, meaning with enough marketing, other experts in your niche would want to link to it as a reference for their audience.

Write good content

The first thing to do is to create a quality piece of content. Your aim should be to create the definitive guide on that topic.

Once the content is complete, it is essential to market it and share it. The most time effective way of doing this is to identify other influencers in your niche that have large followings. An easy way to do that is by finding other round-up style articles that have already done well.

You can do this with advanced search queries in Google. I would start with the following advanced search queries to find posts listing other resources:

  • “webmaster tools” intitle:resources
  • “Google webmaster tools” intitle:resources
  • “webmaster tools” inurl:resources
  • “webmaster tools” intitle:tips

The next step is to mine these results and create a list of round-up articles on your topic. Gather all the authors’ contact details as before, and send them an email telling them abou the article you have created.

How to Create the Ultimate Guide

Pick a popular topic in your niche that has been written about quite heavily, with lots of great resources available to choose from. Curate a list of top resources in a spreadsheet, and add a notes column. Use this to pick out one main tip, piece of advice, or reason why the article is great for your audience.

This can be time consuming, so a great way to streamline this is using Feedly and Pocket. Using feedly, you can import the RSS feeds of all the websites in your industry you read regularly. When you find something you like, you can then save it to Pocket to read later. This means you can save all the articles on your niche as you go along, so after one or two months, finding the best up to date resources would simply be a case of searching through your Pocket account.

When you have lots of quality resources on your chosen subject, compile it into a round up article, clearly referencing the name of the author and a link their post. Add some value by writing a paragraph on each resource, pointing out what your readers will learn from it and why they should read it.

Once the post is live, reach out to all your contributors using the same outreach message as before. This will usually result in a good amount of social shares, and even links.